Archive for June, 2008
Finding the Right Theme
Once you have your site well underway, you may need to take a good look at your theme. There are some well established very popular blogs that utilize very simple themes. That may be the right choice for you. But there are so many great looking themes available for WordPress that you might want to take a look and see what is available.
When I am checking out themes there are a few things that I look for:
- Attractive
- Functional
- Ease of use
- SEO Minded
Some themes look great, but they are so hard to install that it makes them unusable. Other themes set up pretty easy, but don’t adhere to basic SEO principles. Some of these themes can be made SEO friendly, but again how much work it takes is a factor. I have a couple of themes that I use that are “Premium Themes”, which means that I paid for them. They were relatively inexpensive and I like the way they look. They really wouldn’t work for a niche site because they take some effort to set up. I have been working with a new free theme that I like. It’s called Massive News and it is available at www.wpelements.com. It is one of the easiest magazine themes I have worked with. It is worth checking out.
I also just stumbled upon some free themes that look promising. They are located at www.wp-magazine.se/free-theme-wp-pixels/ I haven’t had a chance to check them over to see if they are workable or not, but they have promise. If you get to them before I do, let me know how they stack up.
Organizational Blog
If you decide that Niche Sites sound like an avenue of blogging business that intrigues you, staying organized will be very important. One strategy for developing Niche sites is just sheer volume. Even if your sites only make ten or twenty dollars a month, you can do well if you get 200 niche sites developed. I know some people that develop 1 new site a week, and some that shoot for 4 or 5 a week! Using the methods we are talking about it can be done for very little money. It just takes time and you have to stay organized. As you add sites and domain names, do keyword research, write articles, and build links you can get overwhelmed pretty quickly. Some of the most common options for staying organized include keeping notepads, having a traditional filing system, or using spreadsheets. I want to give you another option that I have developed for staying organized. I call it the Organizational Blog.
The Organizational Blog
I developed a blog that is really just for me. It is set up so that I can get to all of my sites from that one blog. I also use it to pass blogroll links to some of the blogs I am developing. I never want to miss an opportunity to build links. I have some pages set up that are password protected where I work on sites that I don’t necessarily want people to see. I have links to all of the tools that I think are important. When I sit down to work I start by going to my organizational blog. From there it reminds me of what I am working on, where I am on each project, what needs to be done when, etc. To set up the blog I used free web hosting so it doesn’t cost me anything. It might take a little extra time in the beginning to set up but it will pay huge dividends later.
I justify the time further by the blogroll links it provides. I write short articles about the sites I am promoting and what I am doing to them. I don’t promote the organizational site at all and I don’t think that anyone will ever read the articles (it would be fine if someone does and hopefully it would lead them to my main sites), but each article combines with those blogroll sites and builds links over time. The organizational blog will easily add 50 links over the course of a year (probably closer to a hundred) to each site I add to my blogroll. Considering it is work that I am already doing I think it is the best way take advantage of it. As you consider how to create a blog you might just want to start an organizational blog of your own.
The Transition to Geekdom
It finally happened. I used to be a fairly normal person. Recently I have had two events happen that make me realize that I have transitioned into a Geek. The first event was a few days ago. It was a beautiful day outside and I hadn’t even opened the shades in my office. I had just found some really nice WordPress themes for free! My 17 year old son walked in to the office and I said “Hey, I just found some really excellent themes!”. He just looked at me, shook his head and then in a mocking SouthPark tone said “I just found some excellent themes”. Apparently he didn’t share my excitement.
Yesterday, I knew the transition was complete. All day long there was something wrong with my Internet connection. It was so slow that I thought I was going to lose my mind. I finally gave up, (after several hours) and walked away from the computer. I felt defeated. It was then that I realized the transition had happened. I have gone from fairly normal to blog Geek. Hope you enjoy My Newbie Blog Geekdom!
Google Bombing
What is Google bombing? Here is the definition from WikiPedia:
A Google bomb (also referred to as a ‘link bomb’) is Internet slang for a certain kind of attempt to influence the ranking of a given page in results returned by the Google search engine, often with humorous or political intentions. Because of the way that Google’s algorithm works, a page will be ranked higher if the sites that link to that page use consistent anchor text. A Google bomb is created if many sites link to the page in this manner. Google bomb is used both as a verb and a noun. The phrase “Google bombing” was introduced to the New Oxford American Dictionary in May 2005. Google bombing is closely related to spamdexing, the practice of deliberately modifying HTML pages to increase the chance of their being placed close to the beginning of search engine results, or to influence the category to which the page is assigned…
Whenever we use SEO to improve the rankings for our site we are trying to figure out the Google algorithms that are controlling the results. Anchor text figures in to the algorithm in a significant way. But the algorithm is touchy and if you overdo one keyword you can get penalized for Google bombing. One of the results is that your keyword quits being returned in the results. The best answer is to balance between 3 or 4 keywords so that you don’t push one to hard.
If you read the article on Google Bombing in WikiPedia you will see how the process is sometimes used for humor. (I apologize to anyone from France who reads this and is offended but it is an interesting example of Google bombing) One example is a keyword search for French Military Victories. The result looks like this:
If you open the first result on page 1 this is what you get:
The result is part of the SEO process. Using keywords and links in a such way that the site that you want to have returned is what is returned. The idea is that if it can be done with a joke it can also be done for your site.
SEO Takes Time Update - Part 4
I wrote on article a few days ago about how My Newbie Blog was doing for a keyword search of how to create a blog. At the time, the site was being returned by Google on page 5 in position 46. This was after weeks of slowly moving up from back in the 300’s. Two days ago, the site quit being returned by Google for that keyword. Gone! This happens from time to time and it can be very frustrating. It should come back eventually, but it is really the biggest traffic generator for this site. The upside at the moment is that I am getting a page 1 return for the keyword on Yahoo.
This brings 5 or 10 people to to the site everyday. How does that happen? It would make sense to lose some position from time to time, especially in a competitive keyword environment. It doesn’t make sense to go from 46 to no where. It’s in the algorithm I guess! Perhaps I was working the keyword to hard, although I had been balancing it with a few other keywords, like starting a blog and starting a blog from scratch. These results have not been affected. No matter what the reason, all I can do now is wait for the keyword to come back to the site on Google. I am grateful for the Yahoo returns but it is hard to know how long it will stay on page 1. I will keep checking and let you know.
How to Create a Blog
My Newbie Blog is filled with helpful articles to teach you how to create a blog. The articles are written with step by step instructions and a lot of screen shots to actually see what you are trying to do. We recommend using WordPress for your blog, but you will also find advice for using Blogger.com. If you are starting a blog we recommend reading the following articles:
- Create a Blog You Can be Proud Of
- Starting a Blog from Scratch
- 50 Things To Do to Start a Blog from Scratch - Part 1
- 50 Things To Do to Start a Blog from Scratch - Part 2
- 50 Things To Do to Start a Blog from Scratch - Part3
- From Theme to Shining Theme
- Making Progress on the Starting a Blog from Scratch List
- More Progress on the 50 Things to Do to Start a Blog from Scratch
- Installing the Akismet Plugin
- Installing Plugins
- Using the WordPress “Write Post and Write Page Editor”
- Adding Additional Blogs for Free
- More on Starting Free Blogs
There are also articles about blogging for business, search engine optimization (SEO), monetizing your blog and more. Come back often and use the site as a reference for creating a blog. If you have any questions feel free to leave a comment or got to the Contact page and send a message. We will do our best to help in any way we can.











