On May 9th I wrote an article called SEO Case Study where we examined the Search Engine Results (SEO) of a site we work with called Evangelism Software. I was checking out the site today and had some interesting results to share with you. At the bottom of page 1, try and guess what showed up? The article I wrote talking about the keyword ‘Evangelism Software’. Why is the article outranking a page that is an exact match? Good question. This site is older than the ‘Evangelism Software’ site. It has more content and more links pointed at it. So in the short term it ranked higher. In case you were curious here is where the actual site returned on page 2:

The site is still hanging around. I told you in the first article that the site had the number 1 spot for nearly a month and didn’t get any traffic. The people at Evangelism Software have to decide how much work they want to put in the site. They could post a lot of fresh content and build links and get back to number 1, but, if there isn’t any traffic for the keyword, is it worth it? I suggested they let the site sit for a while, use it to link to their other sites, and see where it ends up as it ages. With a site like Evangelism Software, adding a post once a month ought to keep it fairly close to page 1. See if it gets any page rank on Google’s next update and then go from there. SEO is an important factor in how to create a blog.

P.S. I used the keyword Evangelism Software five times in this post in a very natural way. Let’s watch and see where this article ends up on the search results in a few days.