As we continue to help people try and answer the how to create a blog question we are going to run a little experiment on the importance of content.  The three big factors in SEO are time, content and links.  There is an ongoing discussion about the importance of content with regards to search engine results.  We have devised an experiment to see just how important content is here on My Newbie Blog.  We started two new blogs today.  They were started within one hour of each other.  They are identical in every way except that they were started in two different domains as sub-domain sites.  The only difference between the two sites is that the domain names in the URL address is different.  For the purpose of this experiment we will refer to one site as “Plus” and one site as “Advantage”.

Here is how the experiment will work.  We will keep the sites identical in both the time and links part of the equation.  The only difference between the two will be that one of the sites will get more content than the other.  We will then track the search engines to see which site shows up first and which site gets the best search engine result.  If the site with more content does better, our assumption will be that content is King.  If the site that gets less content does better, we will probably assume that content is not as important as the other factors.

Let’s say for the record that our pre-experiment belief is that the site with more content should do much better than the site with less content.  However, we are open to whatever result might come.  We will begin the process of getting some (identical) links pointed at the sites and adding some initial content to each of the sites.  We will be writing regular updates to let you know how the experiment is going in the weeks and months ahead.