As we continue to help people try and answer the how to create a blog question we are going to run a little experiment on the importance of content.  The three big factors in SEO are time, content and links.  There is an ongoing discussion about the importance of content with regards to search engine results.  We have devised an experiment to see just how important content is here on My Newbie Blog.  We started two new blogs today.  They were started within one hour of each other.  They are identical in every way except that they were started in two different domains as sub-domain sites.  The only difference between the two sites is that the domain names in the URL address is different.  For the purpose of this experiment we will refer to one site as “Plus” and one site as “Advantage”.

Here is how the experiment will work.  We will keep the sites identical in both the time and links part of the equation.  The only difference between the two will be that one of the sites will get more content than the other.  We will then track the search engines to see which site shows up first and which site gets the best search engine result.  If the site with more content does better, our assumption will be that content is King.  If the site that gets less content does better, we will probably assume that content is not as important as the other factors.

Let’s say for the record that our pre-experiment belief is that the site with more content should do much better than the site with less content.  However, we are open to whatever result might come.  We will begin the process of getting some (identical) links pointed at the sites and adding some initial content to each of the sites.  We will be writing regular updates to let you know how the experiment is going in the weeks and months ahead.

It is easy to get so involved in blogging that you lose sight of where you are headed.  Seemingly brilliant ideas will pop into your head and suddenly you are heading in a completely different direction, leaving another unfinished task.  If you want to see light at the end of the tunnel you need to try and finish some of the projects you have going before you start a new one.  Write your seemingly brilliant ideas down (on something that you can find again) and when you finish your current projects go back to your ideas.  A lot of them won’t seem so brilliant anymore.  Pick the best one and start working on it.

You Should Have a Few Irons in the Fire

I am not saying that you should have all your eggs in one basket.  Because a successful blog takes time and links you may want to have five or ten sites up and getting some age.  Write one post for each of the sites.  Link them to any existing sites you have.  Get them indexed on Google.  Pick one or two of them to really develop and let the other ones just get older and better.  Then you can begin to develop the other sites one at a time.   Keeping a reasonable number of projects going will help you to be able to see the light at the end of the tunnel as you continue to explore how to create a blog.